Indianapolis Juul E-Cigarette Lawsuit Attorneys
Holding the Right People Accountable
Juul Labs has come under scrutiny by a number of advocacy groups who claim that Juul’s advertising campaign is aimed at teens. The advocacy groups cite the use of bright colors and youthful imagery, paired with fruity flavors offered by Juul as evidence of an effort to target the youth market.
However, the bright colors and fruity flavors belie a more insidious truth – that Juul, like traditional tobacco companies before it, is targeting an addictive product at America’s youth in order to assure a steady stream of customers – and profit – well into the future.
How Juul Targets Teens
Juul uses a special nicotine formulation directly derived from decades of research by cigarette companies seeking to create and foster addiction. The formulation uses a combination of nicotine salts and benzoic acid to deliver a dose of nicotine with effects far stronger than traditional cigarettes.
This extra nicotine kick is combined with two other features which make Juul e-cigarettes particularly enticing to kids:
- The product comes in enticing flavors such as fruit medley and crème brûlée which get rid of the “bad” taste of traditional cigarettes, and
- A small, easily concealable design.
Despite its relatively short time on the market (just over four years) a recent study of more that 1,000 12 to 17-year-olds found that 6.5% admitted to using a Juul e-cigarette. This troubling trend has not come about by accident. In June 2015, when the Juul e-cigarette was first released, the product launch was accompanied by a massive advertising campaign, including a full spread in Vice magazine, a publication which touts itself as the “#1 youth media in the world”. In addition, Juul began to heavily market its product on social media platforms frequented by America’s youth, such as Instagram and Twitter.
Hovde Dassow + Deets May Be Able to Help
Although framed as a safer alternative to smoking, Defendants’ JUUL e-cigarettes and JUUL pods still pose serious health risks to teenage users. According to a 2016 report of the United States Surgeon General, E-Cigarette Use Among Youth and Young Adults: A Report of the Surgeon General, besides nicotine addiction itself, the nicotine in JUULs and other e-cigarettes negatively influences adolescent brain development, specifically impairing:
- Cognitive
- Attention
- Memory processes
- Increasing the risk of anxiety disorders and depression
If you or a loved one know a young adult who has become addicted to Juul e-cigarettes contact our firm today. Our Indianapolis E-cigarette lawsuit attorneys are committed to assisting you however we can.
Don't wait to get help. Contact our offices at (317) 576-3241 today for a free consultation.
Hear From Our Happy Clients
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The best thing about working with Hovde Dassow + Deets was Nick's professionalism and knowledge. He had a lot of confidence. I could tell that he cared about my case even though he and the firm had a lot on their plate. They were prompt at answering emails and prompt with information. He put a lot of effort into making sure we were happier than what we had planned on going in.- Sarah S. -
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I can’t thank Nick Deets and his staff enough for assisting me with my personal injury case. It was confusing and very emotional in the beginning. Nick was patient, explained how and when to expect the case to play out. Nick and staff were quick to respond to any questions or concerns I had. My case finalized sooner than expected thanks to Nick’s expertise. I was thrilled with the result and settlement of my case!- Beth R. -
"This law firm is superior in knowledge and precise in details."
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We were facing a potential medical malpractice claim and didn't know what path to follow. With great legal guidance, we were referred to Nick Deets of Hovde Dassow + Deets. From our very first meeting with Mr. Deets, we felt comfortable knowing that he and his competent staff were leading us through this journey. Nick kept us informed every step of the way, telling us what we needed to know when we needed to know it. He worked diligently and professionally on our behalf and in the end, we were blessed with a great result and settlement. We will be forever grateful to Nick for making our lives a little easier. We are thankful for such a great advocate. We give Nick and his law firm of Hovde Dassow + Deets our highest recommendation.- Michael W.
