Indianapolis Juul E-Cigarette Lawsuit Attorneys
Holding the Right People Accountable
Juul Labs has come under scrutiny by a number of advocacy groups who claim that Juul’s advertising campaign is aimed at teens. The advocacy groups cite the use of bright colors and youthful imagery, paired with fruity flavors offered by Juul as evidence of an effort to target the youth market.
However, the bright colors and fruity flavors belie a more insidious truth – that Juul, like traditional tobacco companies before it, is targeting an addictive product at America’s youth in order to assure a steady stream of customers – and profit – well into the future.
How Juul Targets Teens
Juul uses a special nicotine formulation directly derived from decades of research by cigarette companies seeking to create and foster addiction. The formulation uses a combination of nicotine salts and benzoic acid to deliver a dose of nicotine with effects far stronger than traditional cigarettes.
This extra nicotine kick is combined with two other features which make Juul e-cigarettes particularly enticing to kids:
- The product comes in enticing flavors such as fruit medley and crème brûlée which get rid of the “bad” taste of traditional cigarettes, and
- A small, easily concealable design.
Despite its relatively short time on the market (just over four years) a recent study of more that 1,000 12 to 17-year-olds found that 6.5% admitted to using a Juul e-cigarette. This troubling trend has not come about by accident. In June 2015, when the Juul e-cigarette was first released, the product launch was accompanied by a massive advertising campaign, including a full spread in Vice magazine, a publication which touts itself as the “#1 youth media in the world”. In addition, Juul began to heavily market its product on social media platforms frequented by America’s youth, such as Instagram and Twitter.
Hovde Dassow + Deets May Be Able to Help
Although framed as a safer alternative to smoking, Defendants’ JUUL e-cigarettes and JUUL pods still pose serious health risks to teenage users. According to a 2016 report of the United States Surgeon General, E-Cigarette Use Among Youth and Young Adults: A Report of the Surgeon General, besides nicotine addiction itself, the nicotine in JUULs and other e-cigarettes negatively influences adolescent brain development, specifically impairing:
- Cognitive
- Attention
- Memory processes
- Increasing the risk of anxiety disorders and depression
If you or a loved one know a young adult who has become addicted to Juul e-cigarettes contact our firm today. Our Indianapolis E-cigarette lawsuit attorneys are committed to assisting you however we can.
Don't wait to get help. Contact our offices at (317) 576-3241 today for a free consultation.
Hear From Our Happy Clients
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"The firm's personnel & Nick are prompt with urgent matters & conduct business in an honest way."
Nick Deets is an Indiana Super Lawyer for a reason... Nick is a great family friend but when dealing with legal matters you still want to get the maximum outcome, regardless of personal relationships and I was VERY pleasantly surprised with the result of my case. The firm's personnel and Nick are prompt with urgent matters, conduct business in an honest way, and the bottom line is they get the job done. I highly recommend him for any legal matter in their wheelhouse and if that isn't enough research their awards, it speaks for itself.- Nicholas V. -
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Highly recommend Hovde Dassow + Deets law team. This group of individuals practice law with determination and devotion to their clients. Professional attorneys that provided excellent customer service. Educated and respected with years of experience, choose this firm to represent you. I especially want to thank Frederick Hovde for the compassion and empathy provided to my father throughout his legal process.- Heather MMartinsville, IN -
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I can’t thank Nick Deets and his staff enough for assisting me with my personal injury case. It was confusing and very emotional in the beginning. Nick was patient, explained how and when to expect the case to play out. Nick and staff were quick to respond to any questions or concerns I had. My case finalized sooner than expected thanks to Nick’s expertise. I was thrilled with the result and settlement of my case!- Beth R. -
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My wife suffered a very serious car accident where her car was totaled. We went online and did research; based on reviews just like this one looking for the right fit. We needed a savvy professional to represent my wife in her injury claim, we chose Nick Deets to represent our best interests. We have no regrets about our decision to partner with Nick. There is no question that he is extremely knowledgeable and competent regarding his craft. He took the time to prepare, educate and counsel us on how long our case would take and what to expect - things went as scripted to the point where he got exactly what we had expected. There were highs and lows throughout the process but all-in-all Nick handled it with the utmost respect and concern for us. I will definitely recommend Nick to anyone in need of a "Rock Star" attorney - you only need to make one call and it's not to the "Hammer" it should be to Nick Deets of Hovde, Dassow Deets.- Rick M.
