Indianapolis Juul E-Cigarette Lawsuit Attorneys
Holding the Right People Accountable
Juul Labs has come under scrutiny by a number of advocacy groups who claim that Juul’s advertising campaign is aimed at teens. The advocacy groups cite the use of bright colors and youthful imagery, paired with fruity flavors offered by Juul as evidence of an effort to target the youth market.
However, the bright colors and fruity flavors belie a more insidious truth – that Juul, like traditional tobacco companies before it, is targeting an addictive product at America’s youth in order to assure a steady stream of customers – and profit – well into the future.
How Juul Targets Teens
Juul uses a special nicotine formulation directly derived from decades of research by cigarette companies seeking to create and foster addiction. The formulation uses a combination of nicotine salts and benzoic acid to deliver a dose of nicotine with effects far stronger than traditional cigarettes.
This extra nicotine kick is combined with two other features which make Juul e-cigarettes particularly enticing to kids:
- The product comes in enticing flavors such as fruit medley and crème brûlée which get rid of the “bad” taste of traditional cigarettes, and
- A small, easily concealable design.
Despite its relatively short time on the market (just over four years) a recent study of more that 1,000 12 to 17-year-olds found that 6.5% admitted to using a Juul e-cigarette. This troubling trend has not come about by accident. In June 2015, when the Juul e-cigarette was first released, the product launch was accompanied by a massive advertising campaign, including a full spread in Vice magazine, a publication which touts itself as the “#1 youth media in the world”. In addition, Juul began to heavily market its product on social media platforms frequented by America’s youth, such as Instagram and Twitter.
Hovde Dassow + Deets May Be Able to Help
Although framed as a safer alternative to smoking, Defendants’ JUUL e-cigarettes and JUUL pods still pose serious health risks to teenage users. According to a 2016 report of the United States Surgeon General, E-Cigarette Use Among Youth and Young Adults: A Report of the Surgeon General, besides nicotine addiction itself, the nicotine in JUULs and other e-cigarettes negatively influences adolescent brain development, specifically impairing:
- Cognitive
- Attention
- Memory processes
- Increasing the risk of anxiety disorders and depression
If you or a loved one know a young adult who has become addicted to Juul e-cigarettes contact our firm today. Our Indianapolis E-cigarette lawsuit attorneys are committed to assisting you however we can.
Don't wait to get help. Contact our offices at (317) 576-3241 today for a free consultation.
Hear From Our Happy Clients
-
"I can’t thank Nick Deets and his staff enough for assisting me with my personal injury case."
I can’t thank Nick Deets and his staff enough for assisting me with my personal injury case. It was confusing and very emotional in the beginning. Nick was patient, explained how and when to expect the case to play out. Nick and staff were quick to respond to any questions or concerns I had. My case finalized sooner than expected thanks to Nick’s expertise. I was thrilled with the result and settlement of my case!- Beth R. -
"Working with this firm was amazing,"
Working with this company was amazing, they went above and beyond for me, as well as kept me in the loop about everything, talked me through everything, and really made the best decisions for my case and for my future and ultimately they helped me get the chance to change my life for the rest of my life and take back my life after all the time lost. They are very professional and understanding. I highly recommend them they are a great team with great judgment and you will be in great hands, I owe a huge thank you to Tyler and Nick for helping me through everything and achieving the outcome we’d hoped for in the beginning.- Jade W. -
"Rick Hovde answered all my questions & concerns throughout the whole process."
I was very pleased with the outcome of my lawsuit and I want to thank my attorney Rick Hovde and his associate Kelly Faulk both for answering all my questions and concerns. I would recommend them and their law firm to anyone who might need their services. Thanks again.- Kevin K. -
"Thank you all for your professionalism & hard work."
Every person I had any communication with was very professional. They responded quickly to and answered all questions with great detail. I felt important and in the loop at all times. Thank you all for your professionalism and hard work.- Chadd W.