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Hovde Dassow + Deets Indianapolis Juul E-Cigarette Lawsuit Attorneys

Indianapolis Juul E-Cigarette Lawsuit Attorneys

Holding the Right People Accountable

Juul Labs has come under scrutiny by a number of advocacy groups who claim that Juul’s advertising campaign is aimed at teens. The advocacy groups cite the use of bright colors and youthful imagery, paired with fruity flavors offered by Juul as evidence of an effort to target the youth market.

However, the bright colors and fruity flavors belie a more insidious truth – that Juul, like traditional tobacco companies before it, is targeting an addictive product at America’s youth in order to assure a steady stream of customers – and profit – well into the future.

How Juul Targets Teens

Juul uses a special nicotine formulation directly derived from decades of research by cigarette companies seeking to create and foster addiction. The formulation uses a combination of nicotine salts and benzoic acid to deliver a dose of nicotine with effects far stronger than traditional cigarettes.

This extra nicotine kick is combined with two other features which make Juul e-cigarettes particularly enticing to kids:

  1. The product comes in enticing flavors such as fruit medley and crème brûlée which get rid of the “bad” taste of traditional cigarettes, and
  2. A small, easily concealable design.

Despite its relatively short time on the market (just over four years) a recent study of more that 1,000 12 to 17-year-olds found that 6.5% admitted to using a Juul e-cigarette. This troubling trend has not come about by accident. In June 2015, when the Juul e-cigarette was first released, the product launch was accompanied by a massive advertising campaign, including a full spread in Vice magazine, a publication which touts itself as the “#1 youth media in the world”. In addition, Juul began to heavily market its product on social media platforms frequented by America’s youth, such as Instagram and Twitter.

Hovde Dassow + Deets May Be Able to Help

Although framed as a safer alternative to smoking, Defendants’ JUUL e-cigarettes and JUUL pods still pose serious health risks to teenage users. According to a 2016 report of the United States Surgeon General, E-Cigarette Use Among Youth and Young Adults: A Report of the Surgeon General, besides nicotine addiction itself, the nicotine in JUULs and other e-cigarettes negatively influences adolescent brain development, specifically impairing:

  • Cognitive
  • Attention
  • Memory processes
  • Increasing the risk of anxiety disorders and depression

If you or a loved one know a young adult who has become addicted to Juul e-cigarettes contact our firm today. Our Indianapolis E-cigarette lawsuit attorneys are committed to assisting you however we can.

Don't wait to get help. Contact our offices at (317) 576-3241 today for a free consultation.

Our Testimonials

Hear From Our Happy Clients

  • "The firm's personnel & Nick are prompt with urgent matters & conduct business in an honest way."
    Nick Deets is an Indiana Super Lawyer for a reason... Nick is a great family friend but when dealing with legal matters you still want to get the maximum outcome, regardless of personal relationships and I was VERY pleasantly surprised with the result of my case. The firm's personnel and Nick are prompt with urgent matters, conduct business in an honest way, and the bottom line is they get the job done. I highly recommend him for any legal matter in their wheelhouse and if that isn't enough research their awards, it speaks for itself.
    - Nicholas V.
  • "Rick Hovde answered all my questions & concerns throughout the whole process."
    I was very pleased with the outcome of my lawsuit and I want to thank my attorney Rick Hovde and his associate Kelly Faulk both for answering all my questions and concerns. I would recommend them and their law firm to anyone who might need their services. Thanks again.
    - Kevin K.
  • "Mr. Hovde and his staff were stellar in the way they handled our case!"
    Mr. Rick Hovde was recommended to us by our personal attorney and a customer of ours with our family business. Mr. Hovde was also featured as one of the top 3 personal injury attorneys on the front of the Indianapolis Monthly publication. A few years back, I suffered the personal loss of my wife due to what I believe was medical malpractice. Mr. Hovde and his staff were stellar in the way they handled our case! Winning a medical malpractice case is no easy task, but he won ours. In my opinion, he is the best at what he does. I appreciated his attention to detail and was very impressed with his resolve to do the best job possible for a favorable outcome. I would strongly recommend Rick Hovde to anyone needing a great malpractice attorney.
    - LSC
  • "Highly recommend Mr. Deets & would suggest that you consult with him first!"
    I have had 2 fairly significant legal issues in the past few years and Nick Deets has represented me and a family member very professionally and thoroughly. Sometimes as a client we have preconceived feelings about our legal issues but Mr. Deets helped us sort through the emotions versus the legal issues and in the first case, he helped my family member out tremendously from a legal perspective and we had great results from his efforts. Not only did Mr. Deets give us great legal counsel and we had great outcomes, he personally assisted our family members receiving additional assistance in dealing with a very sensitive matter. Mr. Deets is a wonderful communicator but as a good lawyer must, he has to and must be frank with you about your legal case. If you want a great lawyer that is going to help you legally and not waste your time by telling you what you want to hear, then this law firm is the one you should select.

    The second case that Mr. Deets assisted me within a personal injury case for me. Because of his reputation and our great relationship, I asked him for assistance with a personal injury case for myself. Mr. Deets is co-counsel on an out-of-state issue and because of his reputation, he referred me to a highly respected and successful attorney out of state. The case has yet to settle but once again Mr. Deets provided a great recommendation to me and he has helped me come to grips with the reality of my case and has been very helpful to me by answering questions I didn’t feel confident about asking my current attorney. Fortunately for me, they both concurred on my potential outcome and I feel my case is going to have a positive outcome for me.

    The other thing I like about this firm is that if they cannot help you or feel someone else can represent you in a more favorable manner then they will refer you to another firm. I like and highly recommend Mr. Deets and would suggest that you consult with him before making a final decision on the attorney you want to represent you.
    - Charles P.
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